It’s no cock and bull story,
Cocorico is simply the sound of a rooster’s
wake up call popularized by the French.
Did you know that every language has its
own take on this winged singer’s call to action?
In Germany, they say kikeriki.
In Dutch it’s kukeleku;
in Portuguese they say cucurucu;
and the Finnish say kukko kiekuu…
We are Romanian – we say Cocorico.
The Cocorico Brand
The Cocorico Brand
The Four Syllables
The newly designed logotype pays homage to the rhythm and pace of the four syllables in the word Co•co•ri•co, utilizing cyclical and geometric forms to enhance the visual appeal.
The logotype is cyclical and sinuous with a geometric form, which creates a distinctive pattern and provides an interchangeable interplay between the four syllables in the brand’s name Cocorico.
Cocorico’s branding puts paramount emphasis on humanizing the brand, with a mission to raise the most natural, healthiest and best tasting chicken. The brand positioning claim can be found underneath the logo.
The Heritage Signet
The Heritage Signet
The heritage signet was originally designed to manifest the rooster in the Cocorico visual identity. The rooster is a natural leader and heralder within the animal kingdom. The rooster is looking into the future with a natural and confident stance, creating movement and dynamism.
It also features an imprint of Cocorico’s founding year of 1982, paying tribute to the brand’s heritage.
In taking reference and inspiration from the circular forms of the logotype, balance, impact and synergy have been created between the components.
Primary Colour Swatch
Cocorico Blue
Pantone
CMYK
RGB
HEX
Sky Blue
Pantone
CMYK
RGB
HEX
Orange Beak
Pantone
CMYK
RGB
HEX
2758
100 | 83 | 0 | 47
0 | 30 | 98
#001E62
2727
70 | 49 | 0 | 0
48 | 127 | 226
#307FE2
1655
0 | 73 | 98 | 00
252 | 76 | 2
#FC4C02
The Cocorico Typefaces
CCRC Text Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyz
Sănătate Santé υγεία здраве
Cocorico 0123456789 ()@#§£€&©
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyz
Sănătate Santé υγεία здраве
Cocorico 0123456789 ()@#§£€&©
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyz
Sănătate Santé υγεία здраве
Cocorico 0123456789 ()@#§£€&©
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyz
Sănătate Santé υγεία здраве
Cocorico 0123456789 ()@#§£€&©
CCRC Text
A unique typeface derived from the geometric curvature of the logo mark. Taking reference and inspiration from the circular forms of the logotype, we have created balance, impact and synergy between the components.
CCRC Display
CCRC Display Pro occupies the space between sans and serif, taking the traditional and recontextualizing it for a modern touch. The contrast between thick and thin serifs is elegant and feminine and particularly befitting for culinary applications. With softly flared strokes, it is sharp yet pared back and is rhythmically balanced with CCRC Text Pro.
Primary Colour Swatch
Cocorico Blue
Pantone
CMYK
RGB
HEX
Sky Blue
Pantone
CMYK
RGB
HEX
Orange Beak
Pantone
CMYK
RGB
HEX
2758
100 | 83 | 0 | 47
0 | 30 | 98
#001E62
2727
70 | 49 | 0 | 0
48 | 127 | 226
#307FE2
1655
0 | 73 | 98 | 00
252 | 76 | 20
#FC4C02
The Cocorico Typefaces
A unique typeface derived from the geometric curvature of the logo mark. Taking reference and inspiration from the circular forms of the logotype, we have created balance, impact and synergy between the components.
CCRC Display Pro occupies the space between sans and serif, taking the traditional and recontextualizing it for a modern touch. The contrast between thick and thin serifs is elegant and feminine and particularly befitting for culinary applications. With softly flared strokes, it is sharp yet pared back and is rhythmically balanced with CCRC Text Pro.
CCRC Text Regular
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmno
pqrstuvwyz
Cocorico Sănătate
Santé υγεία здраве
0123456789
()@#§£€&©