Cocorico, finalist at the Better Future Awards Gala at TUTTOFOOD Milan

Cocorico, The All-Natural Chicken Brand attended between May 8 and 11 TUTTOFOOD 2023, a food-trade fair held in Milan, recognized as the fashion capital and trend-setter of the world, but also for the specifically Italian passion for quality food, innovation and good taste.

We were delighted to be on the red carpet as one of the 15 renowned finalists, most of them quality brands with decades of Italian heritage, of the Ethics and Sustainability Award category, which recognizes our efforts to provide consumers world-wide with healthy, 100% natural and sustainable products.

The Better Food Award 2023 competition rewards food excellence, innovation and sustainable production. TUTTOFOOD is a biennial event that brings together over 1400 exhibitors from 31 countries and over 40,000 customers from all over the world, providing the ideal opportunity to discover the latest market trends and showcase innovative products.

Global, innovative and specialised, TUTTOFOOD has become the international benchmark for business development for the entire food supply chain, concerned with the future of the entire agri-food sector worldwide.

Part of Romania’s presentation stand and with the support of the Association for the Promotion of Romanian Food (APAR), the Cocorico brand was exhibited in front of thousands of consumers and customers, who had the opportunity to get to know, taste and appreciate the best quality chicken meat specialities.

The title of finalist in the Better Future Awards is due to the company’s consistent long-term vision and strategy of showing respect for consumers, a healthy lifestyle, nature and the environment, using sustainable energy wherever possible (AAylex ONE introduced the first BIOGAS unit in the poultry industry in South-East Europe and uses photovoltaic panel systems to generate green energy on its farms and factories).

Moreover, we produce 100% Romanian chicken meat with healthy proteins and essential amino acids for a balanced diet, vertically integrating, according to the European directive “from farm to fork”, the activity of:

• all premium farms and hatcheries, generating 100% of our daily chicken production in Romania.
• 25 farms, where the chickens grow naturally, on straw bedding, in the safest biosecurity conditions, being fed 100% naturally (with no growth hormones, antibiotics, animal by-products, additives, etc.), using only feed produced in our compound feed factories.
• a fully automated, premium slaughterhouse with a capacity of 12,000 head/h, operating to the highest biosecurity standards and with the highest number of certifications in the industry.
• two value-added processing plants, producing ready-to-cook and ready-to-eat foods.
• our national and international distribution team, which has led us to the title of largest exporter of Romanian chicken meat of the highest quality to Europe, the UK and the Middle East.

We pride ourselves on multiple projects that support the fight against food waste and promote sustainable, innovative production, ideal for consumers who want healthy, 100% natural and additive-free food:

• We have received national and international recognition for our Cocorico Portions ranges, designed to encourage the consumption of fresh meat, in small-sized packaging bearing the ideal meat quantity for a healthy lifestyle.
• The CocoPastrami range has been selected for the Sial Innovation Award, Paris 2022 and was exhibited in the “Innovative Trends” product showcase.
• The CocoBaked & Cocorici ranges have been selected as finalists in the international WorldFoodInnovation Award 2023 competition in London.
• Cocorici products are innovative, 100% clean label and made according to a unique, safe, fully-automated system with the highest level of biosafety, “No Product Touch” technology, where the consumer is the first person to touch the product after opening the packaging.

We are honoured by the recognition and appreciation for the premium quality of Cocorico, The All-Natural Chicken Brand and for the “clean label” products in the Cocorico Original range, the result of continuous and substantial investment (total > 50 million euros in the last 3 years), but also of continuous research and development work, dedicated to the unique vision of creating safe, healthy and affordable products for future generations, for consumers around the world who do not settle for less.