The newly designed logotype pays homage to the rhythm and pace of the four syllables in the word Co•co•ri•co, utilizing cyclical and geometric forms to enhance the visual appeal.

The logotype is cyclical and sinuous with a geometric form, which creates a distinctive pattern and provides an interchangeable interplay between the four syllables in the brand’s name Cocorico.

Cocorico’s branding puts paramount emphasis on humanizing the brand, with a mission to raise the most natural, healthiest and best tasting chicken. The brand positioning claim can be found underneath the logo.