Cocorico, The All-Natural Chicken Brand delighted the senses of over 40,000 attendees at Grill Fest 2023
Cocorico, The All-Natural Chicken Brand attended the sunny Reyna beach for the first Grill Fest event held in Romania, a unique barbeque & music experience that brought together the most renouned brands in the meat industry, the most famous chefs and the most beloved artists in Romanian music.
From 29 April to 1 May, the event attracted over 40,000 people passionate about grilling, quality food and good vibes, who had the opportunity to get acquainted with our Ready-to-Eat Cocorico Original products (Cocorici, CocoPastrami and CocoBaked).
The event, intended for consumers eager for tasty food & music, was organized by the Romanian organization Industria Cărnii (The Meat Industry) and was held by the seaside in Constanța. The festival combines the love for culinary art and healthy nutrition, essential values for Cocorico, The All-Natural Chicken Brand, which is aimed at consumers everywhere who are not satisfied with less.
Attendants had the opportunity to try our Cocorico Original specialties in a new light: they were integrated by Chef Dragoș Bercea and Chef Daniel Nistor into delicious street food recipes (Hot Dog, Burger, Burrito or Tortilla Wrap, with Cocorico chicken meat), best described as flavourful, due to the 100% natural ingredients and nutitious, but also low in calories.
Our super-tasty, yet super-healthy CocoBaked Chicken Burger has significantly fewer calories than any other fast-food chicken burger. This is because Cocorico Original products are made only from Cocorico chicken meat with natural ingredients and ZERO additives, preservatives or nitrites, and are already thermally prepared in a healthy way, baked (CocoBaked) or cooked and smoked (CocoPastrami).
Cocorici are produced in a unique factory in Europe with no-product-touch technology, with the consumer being the first person to touch the product. The quality and flavour of the Cocorico Original range did not go unnoticed, with the dishes prepared by Chef Dragoș Bercea and Chef Daniel Nistor being among the best-selling products at the festival (one product every two minutes).
The health of our customers is a priority for Cocorico, The All-Natural Chicken Brand, therefore we had the trainer Alexander Florescu join us, who organized fitness activities and healthy nutrition workshops for children. In partnership with the staff of Futura Gym and the ASNAF sports and nutrition academy, Alexander Florescu challenged the little ones to team sports competitions which brought smiles to them. All participants were rewarded by Cocorico, The All-Natural Chicken Brand with items to encourage the children to exercise: beach balls, jump ropes and frisbees. Following the sports competition, parents and children alike were invited to the Cocorico lounge area, where the trainer Alexander Florescu and Chef Daniel Nistor held workshops on the importance of a healthy and balanced lifestyle. For attending, the little ones were rewarded with Cocorici, 100% natural, E-free chicken specialities suitable for their harmonious development.
The Cocorico Original range of products (Cocorici, CocoPastrami, CocoBaked) are 100% natural, E-free chicken specialities designed for the modern consumer with an active lifestyle, who has limited time for meal preparation, but who also aims to eat healthy. The quality and innovation of Cocorico Original products was recognised this year at the International Food and Drink Event London 2023, where they took part in the World Food Innovation Awards 2023 competition. Thus, Cocorici were finalists in the Best meat/poultry product category and the CocoBaked Chicken Wings were finalists in the Best chilled product category.
We are delighted to have been part of the first edition of Grill Fest, where we were able to be among 40,000 grilling enthusiasts in search of spectacular tastes, unique recipes and healthy dishes, and we hope that next year’s edition will be just as packed with curious people, excited to discover our Cocorico Original products.