Cocorico – The All-Natural Chicken Brand – celebrates alongside SIAL PARIS, marking 60 years of global excellence in food innovation! We are proud to showcase our extraordinary chicken specialities to customers from all over the world!

Cocorico – The All-Natural Chicken Brand – celebrates alongside SIAL PARIS, marking 60 years of global excellence in food innovation! We are proud to showcase our extraordinary chicken specialities to customers from all over the world!

18 October 2024

Cocorico—The All-Natural Chicken Brand will attend the largest European food fair, Sial Paris, from October 19-23, 2024. There, it will exhibit the entire product portfolio, from fresh chicken to ready-to-cook and ready-to-eat chicken specialities. All products are made from the same high-quality Cocorico chicken, raised in welfare, sustainable. This is a unique opportunity for consumers worldwide to experience Cocorico’s internationally awarded products, certified to the highest standards of food safety, environmental responsibility, and social responsibility.

The Cocorico team welcomes visitors to stand 6JK126 – Hall 6, with a diverse range of ready-to-cook and ready-to-eat chicken specialities, made from fresh Cocorico chicken and natural ingredients. Premium products that are accessible, with clean labels, save consumers time without compromising on taste and health. Of course, Cocorico’s fresh chicken will also be available – 100% natural, raised in welfare, sustainable, and fed without animal proteins, additives, antibiotics, or growth hormones.

We are proud to participate once again at Sial Paris, the largest food fair, and this anniversary edition marks a great occasion for us to present not only our premium Cocorico chicken but also our new ready-to-eat and ready-to-cook chicken specialities. Cocorico products maintain the values our consumers and partners have come to expect: superior quality, 100% natural ingredients, ethically and sustainably raised chicken, and an irresistible taste. These five days will be filled with amazing discussions, as we share our passion for our products, and give our partners the chance to experience just how simple and accessible it is today to keep consumers satisfied through this partnership,” said Cristian Bărbulescu, CEO of AAylex ONE.

During this prestigious event, visitors will enjoy an exceptional culinary show by Cocorico’s Brand Ambassador, Chef Dragoș Bercea. With vast experience in HoReCa, captain of Romania’s national chef team, and winner of numerous international awards, Chef Dragoș Bercea will demonstrate how easily and quickly our chicken specialities can be transformed into extraordinary dishes, whether you’re cooking at home or in a restaurant. The menu will feature Chicken Terrine, CocoPastrami, Roasted Chicken, Baked Chicken Meatballs, Cocorici, Burgers, and Chicken Skewers, all presented as delicious dishes ready to satisfy even the most sophisticated tastes – nutritious meals prepared in no time with Cocorico’s chicken specialities.

As Romania’s leading chicken meat exporter, we are eager to kick off this major event and strengthen our leadership position. We use this international platform to showcase our innovations, discover new trends, and reconnect with our customers while developing valuable new commercial partnerships.


About Cocorico, The All-Natural Chicken Brand

  • The perfect choice for your business, consistently delivering happy, healthy customers.
  • Meets the needs of modern consumers and their busy lifestyles with a diverse range of premium, natural, and accessible products.
  • Perfectly combines flavour with 100% natural ingredients for a clean label and excellent nutritional profile, offering the best value for money and ideal products for long-term health

 

Why Ready-to-Eat Chicken Specialties?

A study by Statista confirms that 30% of consumers now prefer ready-to-eat food due to time constraints, a valuable resource for us all. A report by Market Research Future confirms that the ready-to-eat market is expected to grow by up to 7% annually in the coming years. Cocorico continues its mission to provide the best chicken, now in the form consumers prefer: delicious specialities from the same premium chicken and natural ingredients, ready to cook or eat.

 

About AAylex ONE

A top player in Romania’s food industry and owner of the Cocorico brand. For over 40 years, Cocorico has offered premium chicken meat, in all it’s forms: fresh, ready to cook & ready to eat. The Cocorico brand is certified by TUV Austria for its chicken, raised ethically and sustainably, and by SGS for its integrated production systems that meet the strictest standards. Eat well. Be well. Cocorico – The All-Natural Chicken Brand.

 

About Sial Paris

For 60 years, SIAL PARIS has brought together the most important players in the food industry, with thousands of exhibitors from around the world present at the event. This year, 7,500 exhibitors from 130 countries will showcase around 400,000 products to approximately 300,000 visitors. SIAL Paris offers a platform for innovation and networking, playing a key role in promoting and discovering the latest industry trends.

 

Contact
Andreea Vârvoreanu: Marketing & Communication Function Director
Email: andreea.varvoreanu@aaylex.ro

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